Brand Assistant Product Manager - ULSSI
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Brand Assistant Product Manager

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Job Description

The Assistant Product Manager (APM) is in charge of overall brand strategy & performance for its assigned brand, while working closely with the Segment Head. This role will lead brand strategy & planning, marketing program execution, financial management, and product management.

Key Responsibilities:

  • Brand Building & Development: Work closely with the Segment Head to build and develop the assigned brand.
  • Execute Awareness-to-Conversion Campaigns.
  • Marketing Program Execution: Lead consumer funnel program execution.
  • Budget Planning & Monitoring: Monitor and analyze metrics; and manage brand profit and loss (P&L).

Qualifications:

    • Graduate of a 4 year degree course in Business Administration, Communications / Communications Tech, Management or related fields.
    • With at least 3 year of related experience in related fields/industry.
    • Experience in Fast-Moving Consumer Goods marketing is a plus.
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